Sir Adolphe Abrahams died in 1967.  He is seen as the founder of British sports medicine. His two brothers were both Olympic Athletes. (Harold Abrahams won Gold for 100 metres in the 1924 Paris Olympics.) In 1911 Adolphe wrote an article for The Practitioner  on the art of training athletes. '....  Those who look after long-distance men are well acquainted with their man's bad time, are on the watch for it and are quite well aware that it is only a question of coaxing him over his temporary distress by threats, abuse, flattery, or such material encouragement as champagne.'