Loneliness really does matter, as so many people in this era of lockdown in the Covid-19 pandemic will personally confirm. Lonely people are more likely to visit their GP, have higher use of medication, higher incidence of falls and increased risk factors for long-term care. Loneliness is a serious problem. However, if anything demonstrates the potential overmedicalisation of society it must be the concept of prescribing medication to ease loneliness.